IHustle isn't just a play on a familiar logo. There's a real story behind it.
There was a time when I didn't have a car or a place to call home. At night, I would find somewhere with Wi-Fi, pull out my laptop, and work.
Websites. Social media. Blogs. Business ideas.
And a lot of those nights ended at IHOP.
There was a waitress at one location who got to know me. She knew I had been working moving jobs during the day and would spend my nights on my laptop trying to build something.
She also knew when I didn't have money to order anything.
Every once in a while, without embarrassing me or making a big deal about it, she'd bring me some pancakes, eggs, or coffee.
Just a little kindness during a difficult chapter.
Eventually, things changed.
I got a car. I got an apartment. Business started moving again. I had some money in my pocket.
Then one day I pulled up to a stoplight and saw a woman standing on the corner holding a sign asking for help getting a hotel room for the night.
It was her.
The same waitress.
I don't even know if she recognized me.
But I recognized her.
I had just finished a moving job and had cash and tips in my wallet. I reached in and gave her what I had.
I didn't have to think about it.
Life had come full circle.
That's IHustle.
It's bigger than working 24 hours a day.
24-Hour Grind represents continuing to build even when life doesn't look like the vision in your head yet.
It's working from a restaurant booth when you don't have an office.
It's building a business before anybody knows its name.
It's believing that your current circumstances don't get the final word.
And most importantly, it's remembering the people who showed you kindness along the way.
That's what this shirt represents.
IHustle — 24-Hour Grind.
Keep building. Keep believing. And when your situation changes, don't forget to reach back.
Shop the IHustle 24-Hour Grind Tee.
